The descriptions burst with colour, contrast and tellingdetail

The descriptions burst with colour, contrast and tellingdetail. Really, your story can only be great. But it all addsup to nothing. In spite of the obvious, shining promise of it,there comes a moment when you realize that the whisperthat has been pestering you all along from the back ofyour mind is speaking the flat, awful truth: it won’t work. An […]

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stay here. Such a business he’s been having with his lodgings

“I’m wet through,” he said, as soon as he walked into the room. “I’ll go to my room. And you, Vanya, stay here. Such a business he’s been having with his lodgings. You tell her, I’ll be back directly.” And he hurried away, trying not even to look at us, as though ashamed of having brought us together. On such […]

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Why did Jobs mislead Amelio about selling the shares?

Why did Jobs mislead Amelio about selling the shares? One reason is simple: Jobs sometimes avoided the truth. Helmut Sonnenfeldt once said of Henry Kissinger, “He lies not because it’s in his interest, he lies because it’s in his nature.” It was in Jobs’s nature to mislead or be secretive when he felt it was warranted. But he also indulged […]

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Jobs could seduce and charm people at will, and he liked

Jobs could seduce and charm people at will, and he liked to do so. People such as Amelio and Sculley allowed themselves to believe that because Jobs was charming them, it meant that he liked and respected them. It was an impression that he sometimes fostered by dishing out insincere flattery to those hungry for it. But Jobs could be […]

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Jobs was somewhat amused by Ellison’s self-appointed role.

Jobs was somewhat amused by Ellison’s self-appointed role. “Larry brings this up now and then,” he told a reporter. “I try to explain my role at Apple is   what is going on,” he told Amelio. “I think all this is crazy.” Then he added a reassurance that was not at all genuine: “You and I have a good relationship.” […]

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That month Amelio had to face the annual stockholders meeting and

That month Amelio had to face the annual stockholders meeting and explain why the results for the final quarter of 1996 showed a 30% plummet in sales from the year before. Shareholders lined up at the microphones to vent their anger. Amelio was clueless about how poorly he handled the meeting. “The presentation was regarded as one of the best […]

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Jobs did not come into the office regularly,but he

Jobs did not come into the office regularly, but he was on the phone to Amelio often. Once he had succeeded in making sure that Tevanian, Rubinstein, and others he trusted were given top positions, he turned his focus onto the sprawling product line. One of his pet peeves was Newton, the handheld personal digital assistant that boasted handwriting recognition […]

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That spring Larry Ellison saw Amelio at a party and introduced

That spring Larry Ellison saw Amelio at a party and introduced him to the technology journalist Gina Smith, who asked how Apple was doing. “You know, Gina, Apple is like a ship,” Amelio answered. “That ship is loaded with treasure, but there’s a hole in the ship. And my job is to get everyone to row in the same direction.” […]

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Jobs’s pep talk could have been a redeeming finale to

Jobs’s pep talk could have been a redeeming finale to Amelio’s frightening performance. Unfortunately Amelio came back onstage and resumed his ramblings for another hour. Finally, more than three hours after the show began, Amelio brought it to a close by calling Jobs back onstage and then, in a surprise, bringing up Steve Wozniak as well. Again there was pandemonium. […]

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Jobs was, in fact, trotted out for Macworld right at the

Jobs was, in fact, trotted out for Macworld right at the beginning of January, and this reaffirmed his opinion that Amelio was a bozo. Close to four thousand of the faithful fought for seats in the ballroom of the San Francisco Marriott to hear Amelio’s keynote address. He was introduced by the actor Jeff Goldblum. “I play an expert in […]

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